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Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
ISBN: 0471331236, 9780471331230
Publisher: Wiley
Page: 512
Format: pdf

Jim Goodnight, President and Cofounder, SAS Institute Inc. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. M Berry, G Linoff - 1999 - John Wiley & Sons, Inc. There are a lot of books about data mining and CRM. Mastering Data Mining: The Art and Science of Customer. I recently was hugely flattered by my friend Cosma Shalizi's articulate argument against my position that data science distinguishes itself from statistics in various ways. [BOOK] Mastering data mining: The art and science of customer relationship management. Cosma is a well-read broadly .. The Art and Science of Customer Relationship Managemen Michael J. Indeed, the customer relationship management (CRM) departments at corporations are full of MBA's who took one semester of watered down data mining who don't know what they don;t know blowing smoke up managments butt. Mastering Data Mining: The Art and Science of Customer Relationship Management. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7.